Ad Platforms - Instagram

Instagram is a social networking platform, owned by Facebook, that is optimized for sharing photos and videos. There are approximately 107 million users in the U.S., and the site is known as an active hub for celebrities and influencers.

You can use Instagram for political advertising in one of two ways: for one, you can buy ads that will be inserted into users’ timelines, targeted based on location or user demographic data. These purchased ads will appear for users even if they do not follow your account(s) or have not interacted with your content before.

Or, you can also use Instagram to disseminate information and content from your campaign or organization to those who follow your candidate through posts, stories and IGTV.

Instagram’s optimization for photos and videos gives you the opportunity to get your message out and keep your supporters engaged. If you want to know more about their advertising opportunities, visit their hub at https://business.instagram.com/advertising/ — there, they’ve got some interesting case studies about brands that drove successful Instagram campaigns with quality ad conversions.